90% of consumers use mushrooms as an ingredient in another dish.

Creating promotional opportunities either on packaging or through cross merchandising and point-of-sale creates an opportunity to drive category sales by reminding consumers the potential of mushrooms.

Promotional Ideas & Themes

Salute to Salads: Include all the ingredients for great salads, including mushrooms

Ode to All Things Italian: Create Italian Themed Displays for Favorite Italian dishes

Great Grilling: Portabellas for burgers or Whites for Kabobs..all perfect for the grill

Mushrooms not Meat: Promote mushrooms like portabellas as a great vegetarian alternative to meat